Services we offer
PR is not all about tactics, they come later. To be successful in your PR activities you need to make strategic decisions about the best ways to communicate. We can also help you to use the stories in your business to draw in your target audience as well as increase your reputation and profile and build brand awareness with your stakeholders. All with the aim of supporting your business objectives.
Media relations is just one part of PR but a one that takes time and investment as a PR to build relationships in many different parts of the media. As a PR with over 20 years experience I have many long-term relationships with journalists, and am equally adept of forging new ones. It is essential to work with and not against the media, and understand how as a company you can help meet their needs as well as your own.
Training & Workshops
I have lectured for Northumbria University, Sunderland University, Newcastle University and I'm also a tutor with nesma who deliver CIPR Qualifications in the North East & Scotland. I have run social media training for tourist destinations and also have a exclusive training course all about working effectively with bloggers.
We can help you maximise your relationships with bloggers, by identifying the right campaigns, finding the right bloggers, vloggers & content creators. As a blogger I have access to networks and have developed mine own blogger relationships to enable this to ensure the process runs smoothly and meets objectives, whilst adhering to regulations and best practice guidelines..
Copy-writing is a skill in writing persuasive messages that prompt people to take action. Copy is used in social media posts, sales literature, e-newsletters, brochures, leaflets, websites, blogs, presentations, webinars, podcasts, videos. It is not just writing but effective writing that is written for a specific audience and works really well in driving responses and increasing purchases with an achievable call to action.
I'm a firm believer that day to day social media needs to be the responsibility of someone at the heart of a business or organisation, who can respond to the business needs as and when required. However all businesses and organisation should have a social media strategy, that is there to ensure the organisation is communicating with the right people, in the right way on the appropriate channels, with consistency and adhering to a companies values.
Marketing is all about reaching goals. We can work with you to create a strategy that tells you what to say, how to say it and who to say it to in order to meet your business objectives. Marketing is not a standalone activity, distinguished from all other aspects of the business but needs to work with all areas of your organisation.
Marketing isn't just paid advertising on television or in newspapers. Marketing is any technique used to make the public aware of a company and what it has to offer over its competitors. This can take many forms from traditional marketing, social media, digital marketing, selling, public relations, direct marketing and we can help you identify the appropriate ones for both your audience and budget.
I am an idependent practitioner with four different parts to my business: