7 ways to get PR a seat at the boardroom table (and make your organisation realise the value of communication)
Communication is ever changing and has changed so much since I started my career.
There are now so many more people to communicate with and importantly, those people can also make a lot of noise, very easily. No matter how few of them there actually are.
So as Andrew Mitchell, Director of Strategic Communications and Policy, at Heathrow Airport said at a CIPR North East event last week for Strategic Communicators, “the best approach for any organisation is to be open and show that we are here to listen … and stay on front foot by communicating with people”.
I don’t think any of us would disagree with that. But how do we get our directors and ultimate decision makers in our organisations, to take this on board.
Last week we held our first Strategic Communications Forum in the North East. A new space where senior communications professionals can meet, network, learn from their peers, and debate issues pertinent to the communications sector.
Attended by PR professionals with the responsibility for communications in their organisation, it was facilitated by CIPR North East. It was open to CIPR and non-CIPR members from across North East England.
The main speaker at the first event was Andrew Mitchell from Heathrow Airport, and the following people were panel members
Putting PR at the heart of your business
The subject of the first event was putting PR at the heart of your business. So what tips can we share from our 30+ strategic communicators? From both the speaker and panel members and indeed the enormous talent that was in the room.
Improving your communications has got to be based on building pride and trust. But how do we get a seat at the boardroom table and make organisations realise the power of communication.
So, what is it that is holding PR back?