Last month PR industry leaders across the North East reconvened at the CIPR North East Strategic Communicators Forum to again discuss and debate what we have learnt during the pandemic so far.
Taking forward the key elements of the previous event discussion cantered around four key areas, when forum members again shared good ideas, and considered how to enhance the value of communications to our organisations, and our region.
The overarching takeaway for me from listening to everyone’s experiences of communication in 2020 is that we should aim to be human, not perfect, as communicators.
Key areas discussed
Personal Leadership and Wellbeing & Professional PR Leadership
Key challenges from the pandemic include focussed on logistical and practical issues relating to change driven by the pandemic as well recruitment and ethical issues
Measuring impact is no less important during a pandemic and is integral to successful crisis communication but challenges discussed included
One of the benefits of 2020 has been to joined-up thinking and partnership approach to working in the region, including between competitive organisations. To manage the extended crisis situation, it has been necessary to collaborate. We have all been in it together but with different objectives would collaboration be so easy, effective, or welcome. So how do we keep this collaboration going beyond Covid?
The forum will continue in 2021. Date for your diary the first forum will be on Friday 29 January. Look out for more information in the New Year.
North East Strategic Communicators ForumThe Chartered Institute of Public Relations (CIPR) North East Regional Group has created a series of professional development and networking events for senior / strategic professionals in the North East's PR & communications industry. If you are the person with overall responsibility for communications in your organisation and you are interested in the forum please tweet or DM @CIPR_NorthEast or email Deb Sharratt.
Further events for strategic communicators from CIPR North East via the North East Strategic Communications Forum are planned throughout 2021. CIPR North East also has a various training, networking and social events across the year for all PR practitioners. Follow @CIPR_NorthEast on Twitter or LinkedIn to keep up to date.
Indie kid & mum to 2 boys. PR, Uni lecturer & blogger at My Boys Club. Love music, sport, media, travel & politics.